Jean Squires, the owner of a one-person holistic healing business in Paradise, NL, contacted us with the need to update her naturopathic services website. We had several phone calls to discuss her needs, preferences, and requirements about the new website.

Once we got an understanding of how to proceed, we provided them with a detailed project proposal, and Jean accepted the following project scope.

Project Scope

Brand Colour Palette and Logo Design

We determined colours that would be suitable for holistic healing in consideration of our client’s preference for pastel tones. We presented three colour palette options that included blue, pink, and orange in soft shades that are associated with serenity and healing. We tried to reflect a balance by using warm and cool colours together.

Once the colour palette was determined, we also designed a logo for the business in line with the brand palette and desired style.

Naturopathic Services Website Design

We designed a responsive and SEO-friendly website on Wix platform as per our client’s request. The new website includes basic pages along with additional single service pages for more information on reiki, reflexology and chakra balancing treatments offered by our client.

We optimized the website content for SEO and designed the website layout in a way to promote the content. The website also features an online booking function for the offered services.

Finally, we incorporated Google Analytics and Web Master Tools into the website to track visitor and site traffic statistics. Social media accounts and pages for the business were also integrated with the website.

Basic Search Engine Optimization (SEO)

We indexed the site on Google and optimized each page for search engines by revising the content for SEO and adding meta descriptions. We promoted three keywords for the offered services at a basic level to launch the website with basic SEO.

Social Media Optimization

We optimized Google Business, Facebook Page and Instagram account for our client’s business and designed profile and cover images for each platform. We also placed social media buttons on the website.

Testimonial

“I recently had Acumen build a brand-new website for me and am beyond happy with the results! Samet and Ozgun are very professional and knowledgeable, and they made the whole experience very easy for me. I would highly recommend them!”

– Jean Squires, Owner of Jean Squires Naturopathic Services