Sofra Istanbul is a Turkish Mediterranean restaurant located in Vaughan, ON. Their website was designed in 2010 and has been outdated in time in terms of the technology used, design features and mobile responsiveness. They contacted us for a new restaurant website design, and we analyzed the website as well as their online presence.
We designed a modern-looking and fully responsive restaurant website, and also restructured the online presence of the restaurant on social media channels and restaurant listing platforms.
Restaurant Website Design
During the design process, we have been in coordination with the owners for the website content and revisions. We re-designed the website on WordPress with updated features in a modern-looking way.
The new website features a menu with the function of filtering menu items based on main ingredients. On the homepage, we also inserted buttons so that website visitors can go to the restaurant’s Uber Eats and Skip the Dishes pages with one click to order meals online.
While designing, we made sure the website is responsive to fit all screen sizes including mobile devices and tablets. We also arranged the basic Search Engine Optimization (SEO) settings in the background to make the website SEO-friendly from the launch.
Social Media and Online Presence Optimization
We optimized the existing Facebook Page of the Restaurant with detailed business settings and created accounts on Instagram, Twitter, and Pinterest to boost their online presence. We also designed profile and cover images for the social media channels.
For the online presence restructuring, we claimed the ownership of the restaurant’s pages on various restaurant listing websites including Yelp, Zomato, and TripAdvisor. Then, we arranged the information presented on these platforms and make them ready to be managed by the restaurant. Now, the restaurant will be able to reply to the reviews, launch campaigns and revise the information presented on these channels.
We designed table stickers for the restaurant with a QR code that redirects patrons to the restaurant menu when scanned by mobile devices. This online menu option helped the restaurant to reduce the cost of disposable menus during the COVID restrictions. We also designed a letterhead for the business.
While designing this website, arranging the menu and the visual content was quite appetizing that drove us to eat more frequently than we normally do, and we might gain a couple of pounds during the process. However, the final product is worth the chubby cheeks, and we ended up with another amazing website that we’re proud to announce and our client is impressed.
We keep working with Sofra Istanbul by regularly maintaining their website.
“It was an amazing experience working with Samet. He was so responsive and answered all my questions quickly and efficiently. His work also matches his professionalism because our website now is not only looks amazing but it’s also more professional-looking.”
– Serkan Ozgur, Chef & Founder at Sofra Istanbul