Free Digital Marketing Tools

Digital MarketingMarketing
Written By Acumen Business Consulting Inc.

Start-up companies usually have very few marketing activities as they do not have budget for marketing until they start making money. However, it takes longer to make money without those marketing activities. Similarly, traditional old school small businesses are usually reluctant to invest on marketing activities and mostly rely on word of mouth. Nevertheless, in this age of technology, word of mouth is not sufficient on its own. In this article, I will mention some free digital marketing tools that require no funds.

Google MyBusiness

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business. With MyBusiness, you can:

  1. Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free.

  2. Interact with customers new and old and tell them the story of your business.

  3. Create a simple website for free.

  4. Get started at google.com/business.

  5. Follow Google’s guide to getting started.

Mail Chimp

MailChimp is a web-based email marketing service. It helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results. With its free option, you can add up to 2.000 people to your e-mailing list and you can send monthly 12.000 e-mail.

LinkedIn Organization Page

A LinkedIn Page acts as the voice of your organization on LinkedIn. It helps members learn more about your business or school, brand, products and services, and job opportunities. To interact with members on LinkedIn as an organization, you must have a LinkedIn Page.

Google Keyword Planner

This tool will help you find the best keyword ideas to support your business online. It also reveals the potential performance of the keywords you selected.

Contact us for your questions about our services or book a free consulting session to discuss your needs and how we can assist you.

Acumen Business Consulting Inc.

Acumen Business Consulting is a small business consulting firm based in London, Ontario, serving clients across Canada. We are your one-stop business solutions provider, helping small businesses overcome challenges, streamline operations, and achieve sustainable growth. By taking tasks off your plate, we lighten your load, so you can focus on what truly matters—growing your business.

https://acumenconsulting.ca/
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