International Business and Marketing
Overseas business expansion is a demanding process that requires an enormous amount of research and planning. At the beginning, you may not have the qualified internal resources to handle all this workload and need some external help. This is when you should knock on our door to discuss how we can help you. We will provide you with expert international business and marketing guidance to get your business out there successfully. Here are some services we can offer in this field.
Potential Markets Discovery
There are countless market opportunities to expand your business overseas. If you feel you are ready for an international expansion, you should know all your options before deciding on which market to choose. Our expert team can conduct a market discovery research specifically designed for your business to unveil the high-potential international markets for you to expand. We will deliver a list of markets with PESTEL and SWOT analysis for each in a presentation format.
Market Feasibility Analysis
You know a couple of high-potential markets for expanding your business but are not so sure which one is the most feasible for the beginning? You will need a more detailed analysis of the market feasibility to decide which one is the best fit for you. With our international market research expertise, we can find out the right market for your business expansion. We will deliver the results of our detailed feasibility analysis in a digital report format.
Market Entry Strategies
You made your decision on the specific target market but need some assistance to develop the best marketing strategies for a successful expansion? Our expert team can develop detailed market-entry strategies tailored to your business and target market. We will deliver it as a step-by-step guide that will include thorough details under the titles of:
- Organizational Profile
- Business Strategy
- Target Market
- Target Customer
- Potential Sales Forecast
- Market Entry Strategy
- Marketing Strategy
- Operational Plan Outline
- Communications Strategy
- Social Responsibility Strategy
- Financial Plans
- Risk Management Strategy
- Exit Strategy
- Action Plan
Potential Client & Partner Exploration
The process of exploring your target client base and searching for business partners requires a special expertise and international experience. Our expert team has the skill sets and international business background to help you with that. We can determine the best potential client base for you in your target market and get you a confirmed list of potential business partners. We will deliver the results in a report format.
International Contract Negotiations
Negotiating business contracts can feel challenging, but international negotiations are at a new level of complexity. Your strategies may need to differ from those you use at home. Parties face tough problems when there is a lack of a solid understanding of a counterpart’s culture. On the other hand, focusing too much on culture can backfire, especially if the other side is doing the same. Therefore, it is a matter of finding the right balance. With our proven field experience, we can help you prepare for international negotiations or negotiate the contract for you to get win-win deals.
Intercultural Communication Guidance
Businesses are increasingly global and multicultural. Therefore, learning effective intercultural communication is no longer optional: It is essential. Your business audience comprises other people with their own cultural and social influences. Therefore, not everyone will understand and respond to your communication choices in the way you would expect. Whether it be with your clients and partners, or your employees from a different cultural setting, it is vital for business success. With our 10 years of experience in the field, we can help you know your audience better and communicate more effectively. We can deliver the results either in a digital presentation form or as an online or in-person training.